Fashion brand Saint Sass raises €4.2 million for its global growth and expansion projects
Berlin, Germany - Fashion startup Saint Sass, known for its empowering and expressive apparel, has raised €4.2 million in a recent funding round. The investment, led by Infinitas Capital and German investor Daniel Bronk, will accelerate the brand's growth and enable expanded operations and enhanced product offerings.
The funding comes at a pivotal moment for the fashion industry, as it undergoes digital transformation and a shift towards sustainability. With this financial backing, Saint Sass is well-equipped to continue its innovative growth.
The investment will primarily be used to accelerate the brand's global expansion, with a strong focus on product development, marketing, and scaling production.
Product Development
Saint Sass plans to substantially broaden its product range beyond its core lingerie to include bras, slips, sleepwear, and swimwear, as well as a broader lifestyle collection designed to integrate seamlessly into women’s daily routines. This diversification aims to reinforce their identity as a body-empowerment fashion brand.
Marketing
The brand intends to intensify marketing efforts, particularly in the United States, where it already has a dominant market presence. Marketing will leverage culturally relevant storytelling and bold design choices that resonate with a digitally native audience. Campaigns like "RETIRE RICH," which address social issues like the gender pension gap, are part of their strategy to transform societal topics into cultural conversations, strengthening brand identity and engagement.
Scaling Production
The injection of capital is aimed at supporting the broader product expansion and the associated scaling of production to meet anticipated demand in new and existing markets, particularly for e-commerce and high-end retail growth in Europe and the U.S.
Founded by Larissa Schmid and Vivien Wysocki, Saint Sass primarily offers fashion-forward legwear, lingerie, and bodysuits. The brand focuses on quality and comfort in its products, and its designs are characterized by bold and distinctive patterns. Saint Sass highlights its production in Europe, with tights made in Italy and socks made in Portugal.
With this investment, Saint Sass is poised to make a lasting impact on the global fashion scene from Berlin. The investment is expected to support the brand's expansion into new product categories and markets, reinforcing its commitment to quality, sustainability, and self-expression.
[1] Saint Sass raises €4.2 million to expand its premium lingerie and lifestyle fashion segment
[2] Saint Sass's €4.2 Million Funding Round: What's Next for the Berlin-Based Fashion Brand
[3] Saint Sass Plans Global Expansion with €4.2 Million Investment
- Saint Sass is expanding its product portfolio beyond premium lingerie, aiming to include bras, slips, sleepwear, swimwear, and a broader lifestyle collection, all designed to empower women and integrate seamlessly into their daily lives. (lifestyle, finance)
- The additional funding will empower Saint Sass to scale its production, meet the anticipated demand in new and existing markets, and continue its global expansion, particularly in e-commerce and high-end retail growth in Europe and the U.S. (finance, growth)
