FanDuel Unveils Inaugural Artificial Intelligence-Powered Sports Betting Conversation Platform
Hittin' the Right Bet: FanDuel's New AI Tool for Sports Wagering
If you're an enthusiastic sports bettor, constructing a complex Same Game Parlay can feel like a laborious endeavor. But that's all changing with FanDuel's latest innovation: AceAI, a cutting-edge AI chat platform designed to streamline the betting process.
Take the recent Lakers-Knicks matchup. Luka Dončić, averaging over 30 points, nine rebounds, and eight assists a game against NY, faced off with the Knicks after a month. FanDuel had set the total points, rebounds, and assists for Dončić at 44.5. Even if the Over seemed like a no-brainer, smart bettors prefer to do their homework. With AceAI, you can easily find out about Dončić's recent assists over the past five games with a quick thumb tap.
Jon Sadow, FanDuel's vice president of product transformation and innovation, explains the company's motivation, stating, "As the leading sportsbook, we believe there's an opportunity for us to set the pace on what experiences should look like for customers." Leveraging their vast data, the goal is to empower bettors to make informed decisions.
Comparisons with other industries are no stranger to AI advancements. In June, Booking.com launched an AI trip planner for selected members, using a large language model from ChatGPT to offer personalized travel recommendations. Similar applications of AI are growing across various sectors, including Zillow, Bank of America, Tesla, and Sephora, among others.
Now that AceAI lives within the FanDuel Sportsbook app, it functions as an educational resource and betting companion for customers. By simply typing or speaking requests into the chat, users can find bets, construct parlays, and research relevant stats on favorite teams or players. In essence, AceAI is set to make sports betting significantly more convenient.
Lloyd Danzig of Sharp Alpha Advisors sees the potential: "The ability to recommend bets to users based on real-time intent is captivating. It will be intriguing to observe engagement metrics between chatbot-assisted user journeys and traditional recommendation engines."
Before diving into FanDuel's platform, bettors may already have a general idea of the Same Game Parlay they wish to place. For instance, a die-hard Jayson Tatum fan may be confident he'll score over 25 points against the Jazz, given his recent form. Rather than manually assembling the parlay, the bettor can turn to Ace and ask, Can you build me a 3-team parlay with Tatum scoring more than 25 points, 8+ assists, and a Celtics win? With a quick response, the chatbot provides the odds.
AceAI can go one step further, answering detailed queries about a player's past performances. Just before last week's Knicks-Lakers showdown, FanDuel offered a four-leg Same Game Parlay on four All-Stars. If you asked Ace about LeBron James's totals in his previous five games, it would swiftly provide a comprehensive breakdown. Such manual research would have taken 18 minutes and 31 seconds - not a minute to spare when every second counts!
There are also responsible gambling implications. If a bettor remarks, "I'm looking for a winner tonight," they'll be directed to FanDuel's RG page. Persistent comments about spending time on the app and hoping for a win could raise red flags, potentially informing FanDuel about a player susceptible to compulsive gambling nearing their spending limit.
Currently, AceAI is only available for NFL and NBA wagers, but FanDuel plans to expand its reach to more sports in the future. As of now, the platform is accessible to only about 1% of FanDuel's customer base, with potential plans to roll it out to the majority by the opening week of the NFL season. FanDuel remains committed to delivering innovative products that help reduce friction for customers, as Sadow emphasizes, "There's really no limit to what types of data we can harness."
- With AceAI, a die-hard Jayson Tatum fan can ask the chatbot to build a 3-team parlay with Tatum scoring over 25 points, 8+ assists, and a Celtics win, bypassing manual parlay assembly.
- AceAI can provide a comprehensive breakdown of a player's past performances, like LeBron James's totals in his previous five games, saving bettors time they would otherwise spend on manual research.
- FanDuel's responsible gambling measures include directing bettors to their RG page upon comments indicating potential compulsive gambling, such as "I'm looking for a winner tonight."