Famous Amos & U.S. Black Chambers Launch $150K Entrepreneurs Initiative
Ferrero North America and U.S. Black Chambers, Inc. have launched the 2025 Famous Amos Ingredients for Success (IFS) Entrepreneur Initiative. This year, IFS will award a total of $150,000 in grants, with three recipients each receiving $50,000. The initiative honors the legacy of Wally Amos, the founder of Famous Amos, and celebrates the qualities that make entrepreneurs unique.
The IFS program provides financial support and resources to early-stage Black business owners. To qualify, businesses must be at least 90% Black-owned, in operation for five years or less, based in the United States, and owned by individuals 21 years or older. Applications are open now and can be submitted at FamousAmosIngredientsForSuccess.com through April 23, 2025.
Since its launch in 2020, IFS has awarded $600,000 to 12 business owners, fostering economic empowerment for Black entrepreneurs. This year, Shawn Amos, son of Wally Amos, will serve as a judge for the awards.
The IFS initiative aims to support and uplift Black entrepreneurs, continuing the legacy of Wally Amos. With a total of $150,000 in grants available this year, the program seeks to empower and invest in the next generation of Black entrepreneurs.
