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Molly George Highlights the Importance of Deep Business Understanding in Agency Work
Molly George, the self-made co-founder and CEO of Kickstand Communications, underscores the significance of having a deep understanding of clients' businesses when working as a connector in the agency world.
George's approach to her work involves a deep understanding and genuine passion for the brands she handles. This understanding is as deep, if not deeper, than that of her team. She invests time and effort to build a genuine passion for the brands she touches, which sets her apart in her work.
In the agency world, Molly George's role required a deeper understanding of brands than initially expected. Transitioning from the client side of marketing, she was initially told that she wouldn't need to study brand intricacies in her new role. However, George found out that understanding brand intricacies was essential to her role.
This deep knowledge allows connectors to tailor their approach, anticipate client needs accurately, and create relevant opportunities that truly benefit the client. By bridging gaps between clients and potential partners or resources, connectors can make the connections more strategic and impactful, which is essential in the agency world where relationships and tailored solutions drive success.
George's emphasis on understanding and passion for brands has been a key factor in her success. According to her, genuine passion for the brands she works with cannot be faked. This deep understanding and passion for brands is not a replaceable aspect of her work.
In summary, Molly George, the co-founder and CEO of Kickstand Communications, stresses the importance of having a deep understanding of clients' businesses when working as a connector in the agency world. This deep knowledge not only enables more meaningful and effective connections but also strengthens trust and collaboration with clients.
- To effectively invest in brands and achieve success in the agency world, an individual like Molly George needs a deep understanding of a client's business and finance.
- As her career progresses, Molly George continues to emphasize the role of lifestyle and business knowledge in building genuine passion for brands, which is essential for her work in the agency world.
