Entrepreneurial Marketing Advice from Tarsicius Edem Dorpenyo during the Season of Love
Boosting Sales for Small Businesses with Valentine's Day Magic
Heard the tale about the merchant seeking a magic potion to skyrocket sales during Valentine's Day? Let me serve as your potion-maker this Valentine's season.
Are you a small business owner wondering how to cash in on the buying spree during Valentine's Day? This grand festivity celebrates extravagance, as you shower your sweethearts with presents and treasures. Valentine's Day speculatedly accounts for nearly half of all marriage proposals. On average, single men spend $71, while single women spend $40. On this romantic occasion, 34% prefer dining out, and 51% express their affection in numerous ways.
Seize the chance to elevate your brand and income by assisting lovers searching for ways to express their love and appreciation. Below are five proven tactics that will enable you to reap the benefits of the Valentine's Day rush.
- Love your loyal customers
Valentine's Day is all about showering your loved ones with affection. Think of your devoted customers as your valentines. They come back to you and spread the word about your services, keeping your business alive. Make them feel cherished. Send them personal messages and posts them on your social media.
Reward your loyal customers with unique offers. Cater to their exclusivity and urgency, making them feel special and valued. This is a proven strategy to boost sales before and on Valentine's Day.
2. Inspire Gift Ideas
Many struggle to find the perfect gift for their loved ones. Capitalize on giving free, knowledgeable advice on gifts that are favorites among recipients of various genders. Divide your suggestions into categories like gifts for spouses, parents, friends, mentors, bosses, etc. Add your product to the mix, alongside items you don't sell. By presenting this information as honest advice, customers will be more likely to consider your offerings.
3. Valentine's Day Promotion
Hook 'em with enticing offers. Terrific sales campaigns rely on irresistible deals. The emphasis on Valentine's Day is on couples seeking exceptional deals for twin souls. Consider a "buy one, get one free" offer to inspire couples to purchase gifts for their significant others.
4. Embrace Self-Love
Exclude nobody from your Valentine's Day lovefest. Craft a segment of your campaign to celebrate singles. Instruct them that self-pampering is an essential part of Valentine's Day. Remind customers that they deserve to offer themselves a treat on this special day.
5. Launch Limited Product Collections
Released exclusive products with a romantic touch. Design a new item and only sell it during Valentine's season. Drape them in Valentine's colors to add to their allure. Customers gravitate towards items that are limited editions, piquing their interest and driving impulse purchases.
The audience rarely plans their purchases well in advance of Valentine's Day. Over 50% of consumers procrastinate making their buys until the last minute[3][4]. Ensure your procrastinator-friendly marketing strategy includes targeting last-minute shoppers.
Adopting these strategies will propel you into the realm of Valentine's Day success. Use these marketing suggestions as the foundation for boosting sales revenue and increasing your brand's visibility.
Tarsicius Edem Dorpenyo is an entrepreneur, marketing consultant, and author of the "Small Business Bible." He's a thought leader in entrepreneurship, small business marketing, tourism marketing, digital marketing, and is currently an MBA candidate at the University of Ghana Business School.
Connect with Tarsicius by calling +233 248 426 235 or via email; [email protected]. Discover him on LinkedIn, Facebook, Twitter, and Instagram.
References:
- Social Media Today. (n.d.). The Power of Micro-Influencers: Why They Matters and How to Leverage Them. Retrieved from https://www.socialmediaexaminer.com/pr/power-of-micro-influencers/
- Justuno. (n.d.). How to Boost Valentine's Day Sales with These 5 Tactics. Retrieved from https://www.justuno.com/blog/boost-valentines-day-sales/
- BigCommerce. (n.d.). 7 Proven Valentine's Day Marketing Strategies Every Small Business Needs. Retrieved from https://www.bigcommerce.com/blog/valentine-marketing-strategy/
- Neumark, M. (2021, January 29). 9 Effective Behavioral Marketing Techniques to Attract Customers. Retrieved from https://www.bigcommerce.com/blog/9-effective-behavioral-marketing-strategies/*now*=2021-01-28
- Koech, J. S. (2020, February 13). 7 Sweet Valentine's Day Marketing Ideas for Small Businesses. Retrieved from https://railyardcreative.com/7-valentines-day-marketing-ideas-businesses/
- The entrepreneur, recognizing the lucrative potential of small businesses during the Valentine's Day market, suggests sending personalized messages and offering exclusive deals to loyal customers.
- To assist buyers in finding gifts for their loved ones, the marketing consultant encourages small businesses to promote gift ideas by category and include their products in the suggestions.
- To capture the attention of procrastinating shoppers, the author advises launching a Valentine's Day promotion with enticing offers, such as 'buy one, get one free' deals.
- Embracing the concept of self-love, this marketing expert recommends creating a segment of the campaign to offer special deals for singles during the festive season.
- As a means to pique customer interest and drive impulse purchases, the author suggests releasing limited-edition, Valentine's Day-themed products for the season.
