Enduring European Adventure: Genesis Confirmed for Le Mans Appearance
Barreling Towards Electrification: Genesis' SUV Revolution
Embrace the future with Genesis Motor Group, the luxurious branch of the Hyundai Motor Group, as they embark on an electrifying journey! Here's a peek into their electrified lineup and strategic expansion plans.
🚀 The Drive Towards Electrification
Genesis is leaving no stone unturned in the development of hybrid and Extended Range Electric Vehicles (EREVs). Currently undergoing rigorous testing, these innovative vehicles aim to deliver the benefits of electric cars (instant torque and quiet operation) with the long-range capabilities of conventional engines, alleviating range anxiety[1][4].
🌍 European Expansion
Genesis has targeted early next year for initiating deliveries of its refreshed electric models across European markets[2][3]. As the continent gears up for a ban on internal combustion engines by 2035, Genesis plans to solidify its foothold in this green-leaning region.
🚗 Notable Electric Models
- GV60: Genesis' first purpose-built electric vehicle, a stylish compact SUV that has garnered industry applause.
- Electrified GV70: The flagship SUV, offering breath-taking driving dynamics and premium comfort.
- Electrified G80: A luxurious saloon with unparalleled refinement and an extended wheelbase configuration.
🔋 Next-Generation Powertrains
Genesis is working on an advanced next-generation EV platform. This cutting-edge technology is being enhanced to accommodate future innovations like EREVs, bridging the gap between early adopters of electric vehicles and the broader market[5].
💡 Branded Strategy
Genesis is crafting a diverse portfolio of propulsion options, including hybrids and EREVs, as a transitionary phase for customers yet to fully embrace electric vehicles. Aligning with the brand's vision to stay relevant in the shifting automotive landscape[4].
- The business strategy of Genesis Motor Group extends beyond the automotive industry, as they aim to also venture into finance and transportation, aiming to provide financial services and mobility solutions for their electric vehicle users.
- Recognizing the growing interest in sports and technology, Genesis is expending its business horizons, planning to sponsor sports events and collaborate with tech companies to integrate smart driving features in their future electric models.
- While Genesis explore the possibilities in the electric sports car market, their team of experts is diligently working on developing a state-of-the-art EREV powertrain for their upcoming electric sports utility vehicle.
- As part of their long-term vision, Genesis is considering entering the emerging solar energy industry, aiming to build charging infrastructure using solar panels for their extensive EV network, promoting sustainable business practices and reducing carbon footprint.
