Designer Shoe Warehouse Taps Crispin as New Creative Agency of Record
DSW Appoints Crispin as its Primary Creative Advertising Agency
Hopping on board as a fresh creative powerhouse, Designer Shoe Warehouse (DSW) has chosen Crispin to be its new go-to marketing partner. Crispin will be teaming up with DSW's internal crew to strategize, pull together a snazzy visual identity, and execute integrated marketing campaigns to modernize DSW's brand game.
Until now, DSW hadn't officially cemented an agency as its full-time creative partner, instead hiring various firms for different projects. That has all changed with the arrival of Crispin on the scene.
The partnership's door opened wider when Crispin took over DSW's social media reigns back in September. Now, the alliance has blossomed into a significant partnership, drastically elevating DSW's marketing game.
Although Sarah Crockett, DSW's chief marketing officer, didn't reveal the exact account value in media billings, market intelligence reports roughly estimate annual media expenses at around $33 million.
The Breakdown
During the competitive evaluation process, Crispin squared off against a slew of eight other contenders, with the competition kicking off in August, just two months after Sarah Crockett took on the helm at DSW.
Interesting Insights
- Designer Shoe Warehouse, an American-based footwear and accessories retailer, has long strived to deliver top-tier customer experiences, alongside expanding its brand's reach.
- Crispin Porter + Bogusky, often known simply as Crispin, is a celebrated advertising agency renowned for its innovative and out-of-the-box marketing campaigns. Rebranded as CPB Group in recent years, Crispin has been shaking up the advertising world since its inception in 1965[2].
- Partnering with an agency like Crispin offers significant strategic benefits. Companies like DSW enlist creative agencies to revitalize brand images, launch impactful marketing campaigns, and expand market reach.
- Designer Shoe Warehouse (DSW) chose Crispin as its new full-time creative partner, moving away from its previous strategy of hiring various agencies for different projects.
- Crispin took over DSW's social media management in September, marking the beginning of a partnership that has significantly elevated DSW's marketing game.
- The partnership between DSW and Crispin is estimated to have an annual media expense of approximately $33 million, as reported by market intelligence.
- During the competitive evaluation process, Crispin outperformed seven other contenders to secure the position of DSW's new creative agency of record, a role it assumed in August following the appointment of Sarah Crockett as DSW's chief marketing officer.
