Dr. Hauschka discusses WALA as a blueprint for eco-friendly economy at GREENTECH FESTIVAL in Berlin.
WALA Foundation Showcases Humane Economy Model at GREENTECH FESTIVAL
Bad Boll/Eckwälden, May 26, 2025 – The GREENTECH FESTIVAL, a leading global platform for sustainability and decarbonization, played host to over 7,000 attendees between May 20th and 22nd. Among the international speakers at the event was Dr. Marcus Roggatz, CEO of the WALA Foundation, who emphasized the potential for WALA to set an example of sustainable and fair business practices. WALA, the parent company of the natural cosmetics brand Dr. Hauschka, has been the exclusive "Green Beauty Partner" and jury member of the festival for its 18th anniversary this year.
In his capacity as CEO, Dr. Roggatz presented the WALA Foundation model as a blueprint for a future-oriented economy that integrates social justice, health, and diversity. WALA, as a foundation company, aims to inspire a new economy that puts people and the planet first.
Dr. Hauschka makeup looks graced the Green Awards Gala, while natural cosmeticians from WALA pampered the festival's speakers with holistic natural cosmetics. The company also announced the availability of sunflower oil for Dr. Hauschka in Demeter quality and the partnership with the startup "Polarstern," which supplies the company with biogas.
At the panel talk on "Sustainable Transformation for SMEs and Family Businesses," Dr. Roggatz outlined the mission of WALA and Dr. Hauschka to drive the sustainable transformation of the global economy while promoting economic stability in Germany. He discussed the importance of sustainability in handling nature's resources and upholding social responsibilities.
Other panelists in the discussion included Caroline Bosbach (Member of the German Parliament, CDU), Vanessa Weber (CEO of the Vanessa Weber Foundation), Andreas Müller (CEO of Alois Müller), and Corinna Tappe (CEO of Greentech Hub) as the moderator. The conversation revolved around strategies and financing options that can help SMEs and family-owned businesses thrive and continue contributing to Germany's economic stability.
WALA and Dr. Hauschka were once again partners of the GREENTECH FESTIVAL this year. The panel talk provided a valuable opportunity to share WALA's extensive experience in pursuing sustainability, which spans over 90 years. With the foundation model and sustainable business practices, WALA aims to set an example for young companies and startups while ensuring high quality standards for their products and preparations.
Through initiatives like cultivation projects worldwide, support for biodynamic Demeter agriculture, and better social conditions and financial independence for partners and suppliers, WALA strives for a sustainable future that benefits all. A current example is the Demeter-quality sunflower oil for Dr. Hauschka and other companies in the global raw material market.
WALA quality always means sustainability, from the plant to its application on the skin, and at all stages in between. The foundation takes responsibility for this process together with the producers of its raw materials.
The recent switch to Demeter-quality sunflower oil for Dr. Hauschka exemplifies the success of WALA's partnerships. naturamus, WALA's raw material officer and 100% subsidiary, collaborates with agricultural partners to provide high-quality sunflower oil for Dr. Hauschka and other companies.
WALA Group continues to develop sustainably in the area of "green energy." Since the beginning of 2025, WALA has been sourcing sustainable biogas from Polarstern, a startup and social business that contributes to the global energy transition while advocating fair business practices.
For more information about Dr. Marcus Roggatz, the WALA Foundation, and Dr. Hauschka, visit their respective websites.
The GREENTECH FESTIVAL, established by Nico Rosberg and Marco Voigt in 2019, brings together energy-efficient technologies and sustainable innovations. This year's focus areas were "Mobility and Transport," "Energy and Infrastructure," and "Industry," with over 300 high-profile speakers sharing their visions for the future. 50 international start-ups presented promising ideas and products.
Dr. Hauschka natural cosmetics consist of 100% certified natural ingredients, frequently organic or even Demeter quality, and are free from harmful substances such as mineral oils, silicones, microplastics, PEG, or synthetic preservatives. The NATRUE seal for natural and organic cosmetics certifies the brand's commitment to using the finest, healing ingredients and caring for the planet.
- The WALA Foundation, as a foundation company, seeks to inspire a new economy that prioritizes social justice, health, and diversity, aspiring to integrate these aspects into science, health-and-wellness, and environmental-science industries, as well as business and finance, in a future-oriented model.
- Dr. Roggatz, in his capacity as CEO, emphasized WALA's commitment to a sustainable future by promoting economic stability in Germany and handling nature's resources sustainably while upholding social responsibilities, thereby contributing to the global fight against climate-change and environmental degradation.
- By partnering with startups like Polarstern, which supplies WALA with biogas, and engaging in cultivation projects worldwide, WALA aims to drive the sustainable transformation of the global economy, ensuring high quality standards for their products, and setting an example for other companies in the health-and-wellness, environmental-science and business sectors.
