Digital insurance services are now available through Astha App, thanks to a partnership between BRAC Bank and MetLife.
BRAC Bank and MetLife Bangladesh Launch Digital Life and Health Insurance on Astha App
On August 14, 2025, BRAC Bank and MetLife Bangladesh announced the launch of digital life and health insurance on BRAC Bank's Astha App. The collaboration is a strategic alignment aimed at enhancing insurance accessibility across Bangladesh and boosting insurance penetration.
The ceremony was attended by several high-ranking officials from both organizations. From MetLife, Ala Ahmad, CEO of MetLife Bangladesh, expressed delight at expanding the partnership with BRAC Bank. Other MetLife representatives present included Nowfel Anower, AMD and Chief Marketing Officer, Wasi Noman, DMD and Chief Information Officer, Jafar Sadeque Chowdhury, AMD and Chief Distribution Officer, and Ala Uddin, DMD and Chief Financial Officer.
From BRAC Bank, Sabbir Hossain, Deputy Managing Director (DMD) and Chief Operations Officer, Syed Abdul Momen, AMD and Head of SME Banking, Md. Muniruzzaman Molla, DMD and Head of Operations, Mahiul Islam, DMD and Head of Retail Banking, and M Masud Rana, Chief Financial Officer, were also present. Additionally, Md. Muniruzzaman Molla, DMD and Head of Operations, and Mahiul Islam, DMD and Head of Retail Banking, were present from BRAC Bank.
The new service allows customers to buy policies and submit claims online, providing financial security to customers. The partnership between BRAC Bank and MetLife is expected to expand financial inclusion by bringing essential risk coverage within easy reach of millions of customers.
The collaboration is intended to integrate protection into BRAC Bank's digital ecosystem. It is part of BRAC Bank's bancassurance services launched in 2024. The initiative aims to promote financial inclusion and strengthen trust through digital innovation.
The partnership between BRAC Bank and MetLife demonstrates both organizations' commitment to bridge banking and insurance, ensure customer convenience, and strengthen trust through digital innovation. The launch makes insurance simple and accessible for millions of Astha app users.
The ceremony took place at BRAC Bank's Head Office. The collaboration between BRAC Bank and MetLife Bangladesh for digital life and health insurance on the Astha app is expected to revolutionize the insurance industry in Bangladesh, providing customers with a seamless and convenient insurance experience.
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