Digital Company Quint Signs Franchise Contract with Time Out Group for Time Out India Launch
Quint Digital, an Indian media-tech company, has secured a franchise agreement with the renowned Time Out brand. This partnership will bring Time Out Market to India, marking a momentous shift in the exploration and experience of India's bustling cities.
Through this multi-platform collaboration, Quint Digital and Time Out aim to deliver high-quality content and world-class cultural and culinary experiences to Indian consumers and advertisers. The endeavor is slated to launch later this year, with serving as a dedicated digital destination for a comprehensive city guide.
This guide will offer locally curated editorials showcasing the best attractions, restaurants, and events across India's top cities and travel destinations. Emphasizing food, arts, culture, films, entertainment, and events, Time Out India will catapult itself as a trusted go-to resource for both locals and tourists.
In addition to the digital platform, the partnership also grants Quint Digital the opportunity to explore Time Out Market opportunities in India. These markets, which currently exist in cities like New York, Chicago, and Dubai, congregate a city's top culinary talents and cultural experiences under one roof.
"Urban India is yearning for something fresh and captivating when it comes to lifestyle and food," said Ritu Kapur, Managing Director of Quint Digital. "With Time Out, we are eager to present an exciting experience to the nation."
Time Out India seeks to inspire discovery, highlight the best of cities, and offer brands engaging new avenues to connect with an audience hungry for unique experiences. Chris Ohlund, CEO of Time Out Group, expressed his excitement about partnering with Quint Digital, stating that India offers a tremendous opportunity for Time Out's content and experiences.
By joining forces, Time Out and Quint Digital aim to establish an urban ecosystem that encompasses both digital and real-life experiences. The partnership shall blend Time Out's expertise in city life curation with Quint Digital's leadership in digital content, digital publishing technology, and AI-driven social media analytics.
Founded in 1968, Time Out is a global brand that inspires people to experience the best of cities through Time Out Media and Time Out Market. With expert journalists curating content about the best activities, sights, and eateries in over 350 cities across 50 countries, Time Out promises to offer the ultimate city guide in India.
Quint Digital, on the other hand, is India's leading digital and media-tech company. By adding Time Out India to its existing footprint, Quint Digital is expanding into the lifestyle segment. The company's digital and AI capabilities are further bolstered by the acquisition of ListenFirst Media, a premium social media and digital analytics platform based in New York.
The collaboration between Time Out Group and Quint Digital aims to revolutionize city exploration and advertising by providing a eclectic mix of digital content and potential physical marketplaces, all coupled with innovative advertising solutions for brands.
- The partnership between Quint Digital and Time Out will bring Time Out Market to India, offering high-quality content and cultural and culinary experiences.
- Time Out India will launch later this year, providing a dedicated digital destination for a comprehensive city guide.
- This guide will offer locally curated editorials on attractions, restaurants, and events across India's top cities and travel destinations.
- In addition to the digital platform, Quint Digital will explore Time Out Market opportunities in India, congregating a city's top culinary talents and cultural experiences under one roof.
- By joining forces, Time Out and Quint Digital aim to establish an urban ecosystem that encompasses both digital and real-life experiences.
- The collaboration aims to revolutionize city exploration and advertising, providing an eclectic mix of digital content, potential physical marketplaces, and innovative advertising solutions for brands.
