Decline in Average Weighted Value of New Cars in Russia by 2%
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In the first seven months of 2025, new passenger car sales in Russia have seen a significant decrease compared to the same period in 2024. This downward trend is projected to continue, with estimates suggesting a market contraction of around 24% for the year, totalling approximately 1.25 million units [1][2].
The month of July 2025 saw a 15.9% decrease in sales compared to July 2024 [1][2]. However, the year has experienced some fluctuations, with a 5.2% increase in January 2025 and a weekly sales surge of about 10% in late July 2025 compared to the previous week, despite still being 15% below last year’s figure [1][3].
In the luxury car segment, sales have surged by 19% in the first half of 2025. Premium brands like Rolls-Royce, Bentley, and Lamborghini have been leading high-end segment sales, where average prices range between 30 million and 45 million rubles ($380,000-$573,000) [5].
Economic challenges, including high interest rates (~21%) and inflation (8.9%), continue to pressure the broader automotive market, dampening consumer spending and pushing overall new vehicle sales down [2].
Domestically, Lada has maintained its leadership in the market, with a share of approximately a quarter of the total sales volume in July 2025 [1]. In the same month, the Chinese brand Chery took the lead among foreign brands, with a share of 11.19% of the total sales volume [1]. In January 2025, Lada led with a 21.4% sales increase to 28,240 units, followed by Chinese brands Haval, Chery, and Changan [1].
The average weighted price of a new car exceeded 3 million rubles for the second year in a row [6]. On the secondary market, the average price of a car has been above 1 million rubles for the third year in a row [1].
References:
[1] Russian Automotive Market in July 2025 [2] Economic Challenges Affecting the Russian Automotive Market [3] Weekly Sales Surge in Late July 2025 [4] Luxury Car Sales Boom in 2025 [5] Top Selling Brands in January 2025 [6] Average Weighted Price of a New Car Exceeds 3 Million Rubles
Finance analysts attribute the dip in new car sales, especially in the mass-market sector, to lifestyle adjustments as consumers grapple with high interest rates and inflation. However, the luxury car segment, including brands like Rolls-Royce, Bentley, and Lamborghini, has experienced a 19% increase in sales, demonstrating a tendency towards luxury finance spending despite economic pressures.
