Cracker Barrel Drops New Logo, Reverts to Classic Design After Backlash
Cracker Barrel Old Country Store has reversed a controversial logo change and parted ways with the design agency behind it, following a decline in visits. The company also announced leadership qualities changes to improve food quality and guest interactions.
In August, Cracker Barrel introduced a new logo maker designed by Prophet, replacing its iconic man in overalls and barrel image with a more streamlined version. The change was met with online backlash and even criticism from former US President Donald Trump. The new logo and restaurant redesigns by Prophet contributed to a decline in visits to Cracker Barrel, leading the company to reverse the logo change and revert to its previous logo.
Cracker Barrel has ended its engagement with design agency Prophet. The company expects continued decline in visits in the coming months due to the logo change. To address these issues, Cracker Barrel has made leadership qualities changes. CEO Julie Masino announced the departure of Matt Benton, vice president of marketing, and the return of former executive Thomas Yun to replace him. The leadership qualities changes aim to improve food quality and guest interactions.
Cracker Barrel has reversed its controversial logo change and ended its partnership with Prophet. The company expects a continued decline in visits due to the logo change and has made leadership qualities changes to improve food quality and guest interactions. The new leadership qualities, including the return of former executive Thomas Yun, aims to restore Cracker Barrel's iconic image and improve the dining experience.
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