Company benefits from collective donations made through crowdfunding initiatives
In the modern business landscape, corporate crowdfunding initiatives are becoming increasingly popular, with companies like Lombardini22 and Lca law firm leading the way. These initiatives foster collaboration, shared purpose, and enhanced motivation among employees, as illustrated by their recent endeavours.
Corporate crowdfunding involves employees contributing to or supporting projects or causes that the company endorses. This participation can promote team cohesion as employees unite around common goals, share narratives, and provide collective support. Engaging in crowdfunding campaigns can also serve as a platform for employees to lend their skills or get involved beyond routine tasks, which increases their sense of involvement and ownership, boosting engagement.
For instance, Lombardini22, a studio of architects, has decided to participate for the second year in the fundraising in support of Runchallenge and Lilt. Their recent crowdfunding initiative, an internal solidarity challenge, is designed to involve, stimulate, entertain, and unite colleagues who do not always interact in the daily working context.
The Lombardini22 initiative has proven successful, with the company raising 1.1 million euros for various causes in the 2021 Milan Marathon, thanks to 17,000 donations. This demonstrates the impact of corporate crowdfunding on team building and employee engagement, as employees feel a sense of accomplishment and pride in contributing to a meaningful cause.
Similarly, the Lca law firm, though not directly involved in the crowdfunding initiative, is mentioned in the same context. The involvement of companies in such initiatives not only supports non-profit associations but also fosters a culture of solidarity within the workplace.
Valeria Vitali, founder of Rete del Dono, emphasises the need to make the culture of solidarity commitment known in traditionally foreign contexts. Rete del Dono, an organisation that collects donations for various causes, has collected around 22 million euros through 320,000 donors from 2012 to today.
In conclusion, corporate crowdfunding promotes team building by uniting employees around shared, meaningful goals. It increases employee engagement by offering opportunities to contribute skills and support causes employees care about. Authentic narratives and strategic campaign communication boost team morale and collective pride. Companies like Lombardini22 and Lca law firm can leverage these effects to enhance workplace culture through crowdfunding efforts.
[1] Kickstarter. (2019). The Psychology of Rewards. [online] Available at: https://www.kickstarter.com/help/rewards
[2] Indiegogo. (2020). The Science of Crowdfunding. [online] Available at: https://www.indiegogo.com/about/science-of-crowdfunding
- Employees at Lombardini22 and Lca law firm are actively involved in corporate crowdfunding, utilizing these initiatives not only to support various causes but also to foster a sense of team cohesion and employee engagement within their businesses.
- In the realm of finance and business, corporate crowdfunding serves as a powerful tool for promoting team building and enhancing workplace culture, providing opportunities for employees to lend their skills, collaborate, and share a sense of purpose beyond routine tasks.
