Collaboration between Wrangler and Pacsun now available
American fashion brand Wrangler, owned by Kontoor Brands, has teamed up with Pacsun for a new collaboration. This time, they've joined forces with The Wild Collective to create a 23-piece capsule aimed at female Millennial and Gen Z fans.
The collection, available from Thursday, features apparel from MLB teams such as the New York Yankees, Houston Astros, Los Angeles Dodgers, and San Diego Padres. The range includes graphic tees, hoodies, and denim jackets, all with a West Coast twist that blends Wrangler's western aesthetic with Gen Z staples like hoodies and T-shirts.
John Meagher, Vice President of Global Brand Marketing for Wrangler, shared his thoughts on the collaboration, stating, "We're excited to bring Wrangler iconography to these popular items and offer a fresh take on our western style."
Collaborations have been a key part of both Wrangler and Pacsun's strategies. In fact, Wrangler has previously collaborated with contemporary fashion brand Staud, and Pacsun has worked with individual fashion designers such as Willy Chavarria and Reese Cooper.
Prices for the collection range from $34.99 to $114.99, making it accessible for a wide range of fans. The collection will be available on Pacsun's website and in physical Pacsun stores in each team's city.
The Wild Collective spokesperson explained that the capsule was designed to reach a growing number of female Millennial and Gen Z sports fans who "are seeking trendy, fashion-forward sports apparel that transcends beyond the stadium."
In addition to this collaboration, Wrangler has also partnered with Mattel again this year for a Hot Wheels collection. The brand is also boosting its cultural influence through marketing deals with country singers Lainey Wilson and Cody Johnson.
Pacsun has also been expanding its product offering to include men's activewear, further solidifying its position as a go-to destination for fashion-conscious consumers of all genders. A separate press release announced the release of the Wild Collective collaboration, providing more details about the collection and its availability.
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