"Chinese Companies Leading the Way: The Five Strategies of Labubu and BYD for Global Market Conquest in Consumption"
In the ever-evolving world of e-commerce, Chinese company Temu is making waves by exporting its unique marketing strategy to the international market. Known for its aggressive advertising tactics, random promotions, and selling cheap products, Temu is now attracting the attention of consumers worldwide.
However, with this aggressive approach comes concerns about privacy. According to the General Data Protection Regulation (GDPR), consent allows for the transfer of personal data to third countries, including the USA, under Art 49 (1) (a) GDPR. This means that when you use Temu's services, your personal data may be transferred to these countries.
To address these concerns, Temu has made its privacy policy and privacy statement available at the footer of its offering. These documents provide more details on how your data is processed and protected. Moreover, users have the right to withdraw their consent at any time. This can be done via the "Withdraw Tracking" link also located in the footer of the offering.
It's worth noting that Chinese companies like Luckin Coffee and Temu have honed this strategy of attracting customers through aggressive marketing, random promotions, and offering cheap products in their home market. This strategy seems to be successful, as these companies continue to expand their reach globally.
In addition to its own data processing, Temu is integrating an external subscription service provided by "Piano". This integration may further enrich usage profiles, even outside the European Economic Area (EEA).
As Temu and other Chinese companies continue to grow and expand, it's crucial for users to be aware of how their data is being used and to exercise their right to consent and withdraw it when necessary. By staying informed, users can make informed decisions about the services they use and ensure their privacy is protected.
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