Campari honors Asian bartenders by creating custom jackets for winners of the 2025 Asia's 50 Best Bars, marking their recognition in the region's vibrant bar scene.
Campari, a leading player in the global spirits industry, has launched the "Tailored for The Bartender" initiative to honour and celebrate the creativity, dedication, and artistry of the bartenders behind Asia’s 50 Best Bars 2025.
The initiative, which uniquely blends craftsmanship and cocktail culture, sees Campari collaborate with bartenders from all 50 bars on the list, as well as the winner of the Campari One To Watch Award, to design and create custom-made bar jackets. Each jacket is co-designed with the bartender and a local tailor to reflect the spirit and personality of their bar, while being practical for use during busy service.
Recipients of Custom Bar Jackets
Some of the bartenders receiving custom jackets under this program include:
- Jay Khan, Co-Founder and Head Mixologist at COA in Hong Kong
- Supawit “Palm” Muttarattana from Dry Wave in Bangkok
- Keith Motsi from VIRTÙ at Four Seasons Hotel Tokyo at Otemachi
- Andrew Ho from Hope & Sesame in Guangzhou
- Joash Conceicao from Offtrack in Singapore
These individuals are recognized as key contributors shaping the identities of their bars and Asia’s vibrant cocktail culture. Campari will document and share the design process, fittings, and stories behind each jacket through videos and portraits on their online platforms and regional media.
The Asia's 50 Best Bars 2025
The Asia's 50 Best Bars 2025 list, which spans 20 destinations, was announced during a ceremony held in Macau. The list, now in its seventh year, reflects the dynamism of the region's bar scene.
The Campari Group, which was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry, has a global distribution reach, trading in over 190 nations, with leading positions in Europe and the Americas. The Group's local priorities include brands like Campari, Aperol, Bulldog Gin, Courvoisier Cognac, The Glen Grant Scotch Whisky, Wild Turkey Bourbon, SKYY Vodka, Espolon Tequila, Montelobos Mezcal, Appleton Estate, Lallier Champagne, and Grand Marnier.
The Best Bar in Asia
Bar Leone in Hong Kong is named The Best Bar in Asia for the second consecutive year in the Asia's 50 Best Bars 2025. Workshop14 in Hanoi was named the Campari One To Watch Award winner.
Campari extends congratulations to every bar recognized on the 2025 list. The initiative underscores Campari's commitment to supporting rising talent across the region.
For more information about the Campari Group, please visit the Press Kit at this link: Campari Group Press Kit
[1] The Campari Group Press Kit [2] Asia's 50 Best Bars 2025 Official Announcement
- The Tailored for The Bartender initiative by Campari, aimed at celebrating the artistry of bartenders behind Asia's 50 Best Bars 2025, not only includes collaboration on custom-made bar jackets but also extends to supporting rising talent in the region's food-and-drink scene.
- Recipients of these custom-designed bar jackets, such as Jay Khan from COA in Hong Kong, Supawit "Palm" Muttarattana from Dry Wave in Bangkok, and Andrew Ho from Hope & Sesmin in Guangzhou, are pioneers in shaping the vibrant lifestyle and entertainment industries across Asia, particularly in the food-and-drink sector.
