Business-to-Business collaborations intensify as Q4 approaches
Busy Quarter Ahead for B2B2X Partnerships
The partnership season is in full swing, with a flurry of announcements indicating a busy quarter for B2B2X partnerships. September has seen a significant increase in new partnership announcements, with companies like Visa, Mastercard, TerraPay, and Ontop leading the charge.
Visa has partnered with neobank Revolut to add business card transfers to its range of cross-border solutions. This partnership will enable Revolut's business clients to send and receive funds internationally with ease. Mastercard, on the other hand, has announced a partnership with Nymcard, enabling the UAE BaaS player to add remittance-as-a-service solutions to its product suite.
TerraPay, a provider of cross-border payments solutions, has partnered with MSB, a bank based in Vietnam, to supply an enhanced SME-focused cross-border payments service. Meanwhile, Mastercard has also partnered with Kenya's Safaricom to enhance cross-border capabilities for M-PESA.
Latin American-focused dLocal has made several partnership announcements, including collaborations with Ontop and MoneyGram. These partnerships are aimed at enhancing dLocal's capabilities in high-growth emerging markets. MoneyGram's partnership is expected to boost its presence in these markets, providing a significant boost to its remittance services.
Nymcard and Ontop's partnerships have focused on high-growth economies, reflecting a growing trend in the B2B2X space. These partnerships are designed to streamline complex sales operations, improve cross-team alignment, and build digital ecosystems to facilitate partner collaboration.
To accelerate a B2B2X sales process, companies can employ several strategic approaches. These include smart segmentation and lead management, AI-driven insights and opportunity management, cross-functional alignment and RevOps, integrated tech stack and CRM optimization, digital ecosystem orchestration, and enablement through digital and AI tools.
By leveraging AI and automation for lead and opportunity management, improving cross-team alignment via RevOps and integrated platforms, building digital ecosystems to facilitate partner collaboration, utilising data-driven marketing automation for precise nurturing and scoring of leads, and streamlining complex sales operations with guided selling and digital enablement tools, companies can create a sales process that is faster, more efficient, and better aligned across the extended value chain typical of B2B2X business models.
In summary, the B2B2X space is witnessing a surge in partnership announcements, with companies focusing on high-growth economies and employing strategic approaches to accelerate their sales processes. The future looks promising for companies looking to tap into the potential of the B2B2X market.
Businesses engaged in cross-border solutions and digital ecosystems are forging partnerships for a busy quarter in the B2B2X sector. Visa, Mastercard, TerraPay, and others are teaming up to offer enhanced services and increased cross-border capabilities.
These collaborations reflect a growing trend in the B2B2X space, as companies focus on high-growth economies and employ strategic approaches to accelerate their sales processes. The aim is to streamline complex sales operations, improve cross-team alignment, and facilitate partner collaboration.
