Burger King Reviews Its U.S. Advertising and Media Contracts
Burger King's Global Advertising Agency of Record Remains Unclear Following Review
In a surprising turn of events, Restaurant Brands International (RBI), the parent company of Burger King, Tim Hortons, and Popeyes, has put its media account up for review. This decision comes after a tumultuous year for Burger King, marked by a mass exodus of marketing leadership.
Since 2014, Burger King's global AOR relationship has been held by David. However, the identity of the agency following the recent review remains unclear. Prior to this, Horizon Media had been the media AOR for Burger King since late 2013.
Despite extensive searches, the current global AOR for Burger King, post the review, is not explicitly mentioned in the available search results. No sources confirm a recent change in the agency following the review.
Recent news articles and press releases focus on Burger King's business performance, marketing initiatives, and regional campaigns but do not disclose information about a global agency appointment.
It is possible that the information about the global AOR is not yet publicly announced or may not be covered in the available sources as of August 2025. For the most accurate and up-to-date answer, it would be advisable to consult official Burger King corporate communications or specialized marketing industry news resources.
Stay tuned for more updates on this developing story.
The current state of Burger King's global AOR (Advertising Agency of Record) remains uncertain following the recent review, and no sources confirm a change in agency. The business structure of Burger King, including financial aspects related to their marketing, remains under scrutiny.
