Boosting Efficiency: Michael Nyman Establishes a Complex of Custom Marketing and PR Organizations
In the ever-evolving world of marketing and entertainment, Michael Nyman, a renowned industry figure, has established the Acceleration Community of Companies. Founded in 2018, following Nyman's departure as CEO of PMK-BNC, this innovative "architecture" is an umbrella for a collection of firms, each with distinct, complementary specialties.
Nyman's vision is to build a specialized collective or "house" of marketing, communications, branding, and live event firms. This community approach aims to provide integrated, expert services tailored to client needs, reflecting Nyman's belief in the virtues of a group of specialized companies working together rather than a single large generalist firm.
Since its inception, Acceleration Community of Companies has made significant strides in this direction. The company has acquired a portfolio of firms with expertise in different facets of marketing and communications. These acquisitions include experiential marketing firm MKG, design and fabrication studio Pink Sparrow, Event Marketer, New York-based PR powerhouse DKC, PR firm Trailblaze, influencer marketing agency Pixly, data and analytics firm Stripe Theory, and creative agency Hangar Four.
The strategy centers on specialization and complementary capabilities, allowing the community to accelerate positive outcomes for clients by leveraging expertise in niche areas within the broader marketing and communications ecosystem. Nyman aims to create a more agile and effective “architecture” of companies that can address the rapidly evolving media consumption habits of younger generations like Gen Z and Gen Alpha and adapt to changes in entertainment and marketing landscapes.
As Gen Z and Gen Alpha continue to influence the entertainment industry, the mix of entertainment in 10 to 15 years will be different. Gen Alpha, for instance, has easy access to answers and content on their mobile devices, while Gen Z shows a self-awareness about putting the phone down. These changing behaviors, norms, and expectations will radically influence the evolution of entertainment.
Nyman expresses these thoughts on the Variety podcast "Strictly Business." New episodes of "Strictly Business" debut every Wednesday and can be downloaded from various platforms like Apple Podcasts, Amazon Music, Spotify, Google Play, SoundCloud, etc.
In short, the vision and strategy behind Michael Nyman's Acceleration Community of Companies are to assemble a curated group of specialized marketing and communications firms, operate them under a collaborative umbrella, and deliver integrated, expert-driven solutions that respond to shifting client needs and market trends through thoughtful acquisitions and a focus on complementary specialization. The Acceleration Community of Companies aims to understand the depths of disruption in traditional media and entertainment, positioning itself as a key player in shaping the future of these industries.
- Leveraging their technological abilities, the acquired data and analytics firm, Stripe Theory, plays a crucial role in the Acceleration Community of Companies, providing valuable insights and trends to help create tailored, integrated marketing and communication strategies.
- As the business world continues to intertwine with technology, Nyman envisions the Acceleration Community of Companies expanding its horizons, potentially including partnerships with firms specializing in cutting-edge technologies to further enhance its services and adapt to the evolving needs of the entertainment and marketing industries.
