Bielefeld-based Oetker brothers rebrand their company under a new name
"Breaking News: The Oetker family's posh hotel chain has a new name! Formerly known as Geschwister Oetker Beteiligungen KG, they're now operating under the stylish moniker of Oetker Collection KG. This refreshing rebrand aligns with the group's aspiration towards an international, seven-fold business structure.
Here's the scoop: in 2024, the company raked in a 2.3% revenue boost, landing them at a whopping 2.55 billion euros. A significant chunk of that, around 75%, came from overseas. Despite being a family-owned business with 8,300 employees worldwide, they're still hush-hush about their profits.
Among the household names under their umbrella is Henkell Freixenet, the champagne, wine, and spirits powerhouse. Known for leading the global sparkling wine market, they reported a 1.5% year-on-year increase in revenue, reaching 1.25 billion euros.
The diverse business areas of the total group span food, specialty chemicals, and hotels. Notably, the Martin-Braun Group saw a 5% surge in revenue, hitting 714 million euros in comparison to 2023. This segment caters to the baking, confectionery, and catering industries.
In 2021, the Oetker Group, headquartered in Bielefeld, underwent a family branch division. The larger part, encompassing pizza and pudding, along with the Radeberger beer division, is in the hands of other family members via the Oetker Group.
The owners and shareholders of Oetker Collection KG are the two children from Rudolf-August Oetker's third marriage: Alfred and Ferdinand Oetker. They run the show alongside Chief Financial Officer Harald Schaub.
Previously covered: Julia Oetker Exits Geschwister-Oetker Group
So, what's Oetker Collection KG all about? It's the Oetker family's luxurious hotel division, redesigned and functioning as a distinct, upscale hospitality sub-group. Their portfolio showcases lavish international hotels, including iconic properties like Le Bristol Paris, marketed as the epitome of luxury and exceptional guest experiences13.
Situated prominently in major European cities and other prime destinations, they've built a formidable reputation for their premium hospitality services3. Although their revenue isn't specifically outlined in the 2024 financial data, they're a significant contributing factor to the Oetker Group's overall $7 billion revenue1. Keep an eye on these swanky hotels as they continue to evolve and maintain their position in the luxury hospitality market!
The Oetker Collection KG, a subsidiary of the Oetker Group, is a distinguished and luxury hospitality division within the family's business empire, focusing on premium hotel services. This upscale sub-group significantly contributes to the Oetker Group's overall revenue in the finance and business sectors, particularly in the multi-billion dollar global hospitality industry.
