Bengal's AI, IoT Investments Fuel Economic Roar
Bengal, the Indian state, is roaring ahead as a hub of culture, commerce, and industry, drawing significant investments in frontier technologies like AI and IoT. The 'Roaring Bengal Report', a joint venture between Dentsu India and The Bengal Chamber of Commerce & Industry, highlights the state's potential and serves as a roadmap for its future growth.
The report, released in 2021, paints a promising picture of Bengal's economic landscape. By 2025, the state projects a Gross State Domestic Product (GSDP) of ₹18.74 lakh crore, driven by sectors such as green energy, smart infrastructure, fintech, and artificial intelligence. Bengal's appeal lies in its forward-looking policy ecosystem and ready industrial land, attracting investment proposals worth ₹13.55 lakh crore since 2017.
Dentsu India, with its 'Roaring Bengal Report', is signaling a strategic reorientation of its India roadmap. The company's approach includes embedding Eastern insights into Dentsu Lab India, fostering collaboration through co-creation workshops, and bolstering skilling and capability-building efforts. Harsha Razdan, CEO, South Asia, dentsu, praised the report as an action-oriented commitment to build real impact in Bengal. Abheek Biswas, AVP, Consumer Insights, dentsu India, described it as a navigational tool aligning businesses with Bengal's momentum and purpose. Narayan Devanathan, President & Chief Strategy Officer, South Asia, dentsu, views Bengal as a long-term commitment and the report as a call to co-create its future.
The 'Roaring Bengal Report' is more than just a report; it's a strategic blueprint positioning Bengal as the keystone of Dentsu's Bharat growth vision. Arnab Basu, President, BCC&I, welcomed the report's launch, considering it a timely and transformative alliance that arrives at the right moment for Bengal's scale of growth. With its digital transformation accelerating and investments pouring in, Bengal is set to roar even louder in the coming years.
