Behind-the-scenes Look at Formula E's Evo Sessions: Emilia Hartford, Cleo Abram, Alexander Hirschi's Participation
Rewritten Article:
In early March, Formula E's Evo Sessions at Miami's Hard Rock Stadium offered an exclusive behind-the-scenes glimpse of the GEN 3 Evo, the world's most technologically advanced electric racing car.
This exclusive event welcomed 11 diverse personalities, from content creators to entrepreneurs, for an unparalleled opportunity to pilot the GEN 3 Evo. As the fastest, lightest, and most powerful Formula E car to date, the GEN 3 Evo left quite an impact.
Among those participating were trailblazing women in the automotive and tech worlds. They included actress and record-breaking car builder Emelia Hartford, known for her custom-built Corvette C8 and Nissan Z, tech journalist Cleo Abram, acclaimed for breaking down complex technological advancements, andSupercar Blondie's Alex Hirschi, a leading automotive influencer with a massive social media following.
The Evo Sessions immersed participants in an intensive training program, including physical conditioning, engineering briefings, and professional driving coaching. This hands-on experience brought Formula E's cutting-edge technology and strategic depth sharply into focus, highlighting why the series stands out among racing championships worldwide.
Ellie Norman: The Genius Behind the Evo Sessions
Ellie Norman, Formula E's Chief Marketing Officer, revealed the driving force behind the Evo Sessions: "Formula E is incredibly exciting, with world-class racing, fierce competition, and groundbreaking technology. Unfortunately, not enough people grasp what makes it truly special."
By inviting these personalities to experience Formula E firsthand and share their experiences authentically, the Evo Sessions aimed to connect with new fans. Norman noted, "Our goal was to create something more than just another marketing campaign—it needed to be authentic, raw, and engaging."
By allowing the influencers to tell the story of Formula E organically, the series was able to resonate beyond traditional motorsport circles. "Their passion for technology, speed, and innovation helped us showcase Formula E in a way that captivates a broader audience," added Norman.
Emelia Hartford: Pushing the Limits
Renowned car builder and TV host Emelia Hartford made a name for herself in the automotive building and customization world. She broke records with her custom-built Corvette C8, achieved the fastest time in the quarter-mile (9.36 seconds at 147 mph), and held the record for the fastest Nissan Z (7.75 seconds, 181.85 mph) in a car she built in just 57 days.
The chance to drive the GEN 3 Evo was a new adventure for Hartford. "As someone who's always fascinated by new tech and pushing performance limits, driving the GEN 3 Evo was an incredibly exhilarating experience," she shared.
Hartford appreciated the detailed training she received during the Evo Sessions, learning about the car's energy recovery system and collaborating with engineers. She highlighted the significance of more women being involved in motorsport. "Every year, I see more women stepping into motorsport, whether as drivers, engineers, or content creators. Social media has made these opportunities more visible, creating a ripple effect with long-term benefits for all of us."
Cleo Abram: Exploring the Technology of Racing
Tech journalist Cleo Abram, recognized for breaking down complex technological advancements, was captivated by the GEN 3 Evo's technology. She noted, "Formula E isn't just about adrenaline-filled racing—it's about innovation and cutting-edge technology. These aspects make it much more than just a sport."
One of Abram's favorite moments was experiencing the car's raw acceleration. "Accelerating from zero to sixty in mere seconds was unlike anything I've ever felt. That instant torque took my breath away," she said.
Beyond the excitement, Abram appreciated the strategic depth of racing. "Formula E requires careful planning. When I was learning, I focused on the current lap, but the team was already thinking about future laps. That kind of mental processing is mind-blowing."
As for the implications of Formula E's technology on road vehicles, Abram emphasized, "Formula E's advancements in battery efficiency, aerodynamics, and regenerative braking could significantly impact the future of electric vehicles, making them more efficient and sustainable. That's what makes this sport so incredibly important."
Alex Hirschi: Supercar Blondie Meets the Gen 3 Evo
Alex Hirschi, also known as Supercar Blondie, is an influential automotive creator and entrepreneur based in Dubai. With a massive social media following and a team of over 50 people, Hirschi captivates audiences with her content on luxury cars, tech, and gaming.
The GEN 3 Evo left a lasting impression on Hirschi, even compared to her experiences driving other extraordinary cars in her career. "The car's responsiveness blew me away. The smallest movement of the wheel made a noticeable impact, especially at high speeds," she said.
Hirschi recognized the evolving landscape of motorsport and the growing presence of women. "When I started in 2017, there were very few women in this field. Now, I see more women participating, whether as drivers, engineers, or media personalities. It's becoming the norm, and I'm excited to see what the future holds for women in motorsport."
The Evo Sessions offered a unique glimpse into the technical prowess and precision required to thrive at the highest level of electric racing. The involvement of women like Hartford, Abram, and Hirschi not only provided valuable insights but also underscored the growing impact of women in the automotive and tech industries. As Formula E continues to blaze new trails, their commitment to inclusivity and progress remains strong, shaping the future of racing with a dynamic, forward-thinking approach.
- The actress Cleo Abram, known for demystifying complex technological advancements, was impressed with the GEN 3 Evo's focus on innovation and aerodynamics during the Evo Sessions.
- Alex Hirschi, an acclaimed automotive influencer and entrepreneur, was amazed by the precision of the GEN 3 Evo, as even the slightest steering input had a significant impact at high speeds.
- Emelia Hartford, a record-breaking car builder and Nissan Z record holder, found the Evo Sessions' training program on the car's energy recovery system and collaborations with engineers to be invaluable, emphasizing the importance of more women being involved in motorsport.
