Beer sales in Saxony-Anhalt saw a rise in 2024
Germany's beer market is experiencing a historic decline in consumption and sales volumes, according to data from the beer tax statistics centrally collected by the Federal Statistical Office. The total beer sales in Germany fell to about 3.9 billion liters in the first half of 2024, a trend that continued into 2025.
The decline affected major producing states, including Bavaria, North Rhine-Westphalia, and Saxony-Anhalt. However, detailed, state-specific sales trends and comparative market shares for these states from 2024 and previous years are not explicitly available in the provided search results.
In Saxony-Anhalt, beer sales increased by 7.1% compared to the previous year, amounting to approximately 1,782,285 hectoliters in 2024. Of the taxable beer sales in the state, 1,740,775 hectoliters were recorded, an increase of 5.5% compared to the previous year.
Bavaria had a significantly larger share of total German beer sales, with 23,764,956 hectoliters (28.8%). North Rhine-Westphalia followed closely with 20,824,841 hectoliters (25.2%).
It's important to note that the beer tax statistics do not provide information on the quality or brand of the beer sold, the demographics of beer consumers, or the reasons for increases or decreases in beer sales. They also do not include non-taxable beer sales such as house beer.
The beer tax statistics are, however, a reliable source of information on beer sales in Germany. They are used to calculate the tax revenue generated from beer sales and to determine the share of beer sales in different regions and nationwide.
The decline in beer sales is attributed to demographic changes, rising costs for brewers, and changing drinking habits including a rise in alcohol-free beer. Despite the overall decline, it's clear that Germany's beer market is undergoing significant changes, and further research and analysis are needed to fully understand these trends.
For precise state-by-state sales volumes or market share comparisons over time, consulting premium market reports or the German statistical office’s detailed regional data on beer sales would be necessary.
The overall decline in Germany's beer market has impacted not only the major producing states but also other regions in the industry. This shift in business trends has led to the need for further analysis, possibly through premium market reports or detailed reports from the German statistical office to understand the market share comparisons over time.
