Bally's advances UK growth by sealing Nottingham Forest front shirt sponsorship deal
Bally's Steps into the UK Market with Nottingham Forest Sponsorship
In an exciting move, the American gaming giant Bally's has secured a one-year sponsorship deal with English Premier League (EPL) franchise Nottingham Forest. This partnership marks Bally's strategic expansion into the UK market through high-profile sports partnerships.
The deal, announced just ten days before Nottingham Forest kicks off the season against Brentford, sees Bally's branding prominently displayed on Forest's shirt fronts for the 2025-2026 EPL season. This move ends Forest's search for a new shirt sponsor and provides Bally's with a major branding foothold in the UK.
For Bally's CEO Robeson Reeves, this deal represents a significant opportunity for brand exposure on the EPL stage. He is excited about the potential impact this collaboration could have, both locally and internationally. Bally's Corporation, a company specialising in gambling, betting, and interactive entertainment, sees this partnership as a strategic step towards expanding its business interests in the UK.
Mariankis, the driving force behind the Bally's deal with Nottingham Forest, is optimistic about the collaboration. He believes this partnership will strengthen Nottingham Forest's global partnerships. Meanwhile, Nottingham Forest is thrilled about the prospect of collaborating with Bally's on various initiatives aimed at engaging with their growing fanbase.
Bally's has already established a strong presence in the UK market, with digital and retail casino subsidiaries already operational. The branding of Nottingham Forest will further boost Bally's market visibility in the UK and across the pond.
It's worth noting that this partnership comes at a time when the EPL season is the last campaign before a ban on gambling-linked shirt sponsorships kicks in. Bally's appears confident that its sponsorship will reap dividends before the ban.
Bally's Interactive, a subsidiary of Bally's Corporation, already offers regulated UK iGaming markets via brands such as Virgin Games, Jackpotjoy, Double Bubble Bingo, and Bally Bet. This move into the UK market is not just about sports sponsorship; it's about expanding Bally's footprint in the UK market and leveraging the global platform that Nottingham Forest provides within the Premier League.
In a friendly match against Italy's ACF Fiorentina on Tuesday, Nottingham Forest wore Bally's shirts for the first time, marking the start of this exciting partnership. As the season progresses, fans can expect to see more of Bally's branding as Nottingham Forest takes on some of the biggest names in the EPL.
- Following the sponsorship deal with Nottingham Forest, Bally's Corporation is confident about its expansion into the UK market, hoping to leverage the global platform provided by the Premier League for its business interests in gambling, betting, and interactive entertainment.
- The partnership between Nottingham Forest and Bally's not only strengthens Nottingham Forest's global partnerships but also offers Bally's a major branding foothold in the UK, which will be further boosted as fans see more Bally's branding during Nottingham Forest's matches against major EPL teams.
- As the EPL season is the last prior to a ban on gambling-linked shirt sponsorships, Bally's Interactive, a subsidiary of Bally's Corporation, has seized this opportunity to promote its brands such as Virgin Games, Jackpotjoy, Double Bubble Bingo, and Bally Bet in the UK iGaming markets before the ban's enforcement.
