APAC Retailers Boost Loyalty with Data Integration, Personalization
APAC retailers face varied challenges and opportunities in the coming year, with customer trust and loyalty being the top concern for nearly a third. Despite this, confidence in customer engagement strategies remains high among retailers in the region.
Central Group and ZALORA have successfully boosted their loyalty programs by integrating customer data across channels. Central Group saw a tenfold increase in campaign revenue, while ZALORA halved campaign turnaround times, doubling conversion rates. Meanwhile, Pomelo Fashion achieved a 50% increase in engagement and 15% higher revenue through tailored product recommendations.
Retailers are investing in personalized offers (25%), conversational AI (27%), and increased human agent support (22%) to tackle these challenges. Looking ahead, 28% of retailers see loyalty and re-engagement as the most promising growth area.
APAC retailers are embracing data integration and personalization to enhance customer loyalty and engagement. While challenges persist, successful strategies and investments indicate a positive outlook for the retail sector in the Asia Pacific region.
