Amazon announces dates for Prime's Big Sale Days
Amazon is gearing up for another blockbuster sale coming October 10 with its second major Prime sale of the year, dubbed "Prime Big Deal Days." Spanning over 48 hours, this event will offer consumers an early chance at snagging deals for the holiday season, a full six weeks before the traditional Black Friday start.
Typically, Prime sales feature discounts in fashion, home, and toy categories. Major brands like Sony, Dyson, SharkNinja, LG, and Barbie are expected to be among the offerings for this fall's event. During July's Prime Day, top-sellers included the Fire TV Stick, Laneige Lip Glowy Balm, Apple AirPods, and a Bissell portable deep cleaner.
A global affair, the Prime member-exclusive sale will take place across 19 countries, including the U.S., U.K., Canada, Germany, Japan, Portugal, Spain, and Singapore. In a bid to create hype, Amazon is promoting influencer-curated shopping lists and offering early deals on Amazon Style store locations in California and Ohio, with an additional 20% off purchases for customers who shop there.
Amazon has seen massive success with its Prime Day sales, with July 2021 marking the largest sales day in the company's history, according to their own statement. While specific sales figures weren't disclosed, shoppers during that event saved over $2.5 billion globally. Last year, Amazon also offered a fall sales event, generating billions in sales, though likely falling short compared to the summer Prime Day event due to smaller order values.
As federal student loan repayments resume after a pandemic-related hiatus, consumers may find themselves with $300 less per month to spend. This tightened budget could impact discretionary spending during the fall Prime sale. Stay tuned for more updates as we continue to follow this story.
Prime Big Deal Days this October comes at a time when federal student loan repayments will resume post-pandemic. One report suggests that consumers will have $300 less per month to spend, which could impact discretionary spending. Keep an eye out for more developments.
As for specific sales revenue figures for the 2021 fall Prime sale in comparison to the 2021 July Prime Day sale, the search results didn't provide those details. However, it's well-known that Prime Day events tend to have substantial sales, though exact figures for fall sales may vary and are less frequently reported compared to the main summer Prime Day sales.
In terms of a broader context, Prime Day sales figures are significant, with 2024 U.S. sales totalling approximately $14.2 billion, marking a notable increase year over year. With these insights, it's clear that Prime Day events, regardless of being supplementary, remain crucial components in Amazon's annual revenue strategy.
- The upcoming Prime Big Deal Days in October coincides with the resumption of federal student loan repayments after a pandemic hiatus, which might impact consumers' discretionary spending.
- In 2021, the fall Prime sale likely generated billions in sales, although it may have fallen short compared to the summer Prime Day event due to smaller order values.
- Specific sales revenue figures for the 2021 fall Prime sale in comparison to the 2021 July Prime Day sale were not disclosed, but it's clear that Prime Day events tend to have substantial sales.
- Last year's Amazon Prime Day marked the largest sales day in the company's history, with shoppers saving over $2.5 billion globally.
- This October's Prime Big Deal Days will offer a chance for consumers to grab early deals for the holiday season, six weeks before the traditional Black Friday start.
- Brands like Sony, Dyson, SharkNinja, LG, and Barbie are expected to be among the offerings for this fall's Prime Big Deal Days, along with products like the Fire TV Stick, Apple AirPods, and Laneige Lip Glowy Balm.
- Aside from fashion and home categories, Prime Big Deal Days will also feature deals in the personal-finance, lifestyle, retail, business, TV, and shopping sectors, among others.
