Advertising firm Saatchi Propagate India appoints Saurabh Mankhand as Executive Vice President and head of consumer experience.
In a significant move, Saurabh Mankhand has been appointed as the Executive Vice President (EVP) and Head of Consumer Experience at Saatchi Propagate India, a full-funnel digital agency within Publicis Groupe India.
Mankhand's role involves spearheading the agency's Consumer Experience (CX) practice, which focuses on integrating strategy, data, content, platform innovation, and emerging technologies to deliver measurable impact for brands.
Key Responsibilities and Influence
As the leader of the CX practice, Mankhand integrates various elements such as strategy, data, content, innovation, and technology to create comprehensive and impactful consumer experience solutions for brands. He also plays a crucial role in promoting Publicis Groupe's unique 'Power of One' model, which aims to unlock new opportunities by bringing together different expertise and services under one umbrella.
With over two decades of experience in driving integrated marketing strategies, digital innovation, and business transformation, Mankhand influences the development of integrated marketing strategies. He has led mandates for prominent brands like Unilever, Jio, Vodafone, and IBM, demonstrating his ability to integrate various marketing elements effectively.
Mankhand works closely with other senior leaders at Saatchi Propagate India, including Prachi Bali and Snehasis Bose, to ensure that the CX solutions align with broader business objectives and leverage the strengths of the entire team.
Impact on CX Solutions
Mankhand's work helps in creating more engaging and personalized experiences for consumers, leading to increased brand loyalty and retention. His focus on data integration provides valuable insights into consumer behavior, enabling brands to make informed decisions and optimize their marketing strategies. The use of emerging technologies in CX solutions under Mankhand's leadership can help brands stay ahead of the curve in terms of innovation and customer interaction, enhancing overall brand relevance and appeal.
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The article was published on Aug 13, 2025, at 10:48 AM IST. You can find the full article on our website.
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