Advertising Agency Colle McVoy Designated as Primary Media Agency for Bob Evans Farms
A Fresh Spin:
Bob Evans Farms has tapped Colle McVoy as its first media agency of choice, expanding their roster to include the Bob Evans, Egg Beaters, Owens Sausage, and Simply Potatoes brands.
The farm-style food manufacturer kicked off the competitive pitch process back in July, guided by their in-house marketing procurement crew. Venables Bell + Partners, their creative agency, managed to hang onto their spot, winning the account in 2023.
internal marketing mavens aim to retool their marketing group to better cater to customers, elevating it to the caliber of leading consumer packaged goods brands. With the restaurant and retail divisions having parted ways in 2018 (Post Holdings acquiring the latter), Jason Roche, Vice President of Bob Evans Farms Portfolio, explained the next step would be a marketing overhaul.
In today's competitive food and restaurant landscape, effective marketing is crucial for capturing and keeping customers. Along with the recent financial challenges Bob Evans Restaurants have faced—declining same-store sales and plummeting net income—a revamped marketing strategy could be just what they need to revive their brands and win back customers.
With Colle McVoy onboard, expect a shift in focus towards elevating the brand presence digitally and appealing to a broader audience. Moreover, a possible brand rejuvenation could be on the horizon to attract new customers and retain existing ones. Special promotions and events might become staples in the marketing mix as well, boosting sales and fostering customer engagement.
While it's too early to pinpoint the exact strategies that Colle McVoy will implement, improving brand visibility through digital means and addressing consumer preferences will likely be key components of any marketing plan for Bob Evans Farms. After all, a strong marketing game plan is essential for success in this fiercely competitive industry!
- Bob Evans Farms' decision to work with Colle McVoy aims to rejuvenate their brands, particularly Bob Evans, Egg Beaters, Owens Sausage, and Simply Potatoes, as part of an overall marketing overhaul.
- Jason Roche, Vice President of Bob Evans Farms Portfolio, believes that a revamped marketing strategy could help the company revive its brands and win back customers in the face of financial challenges and declining sales.
- Colle McVoy's focus will be on elevating the brand presence digitally and appealing to a broader audience, possibly leading to a brand rejuvenation.
- To achieve these goals, special promotions, events, and an emphasis on digital strategy may become part of the marketing mix, boosting sales and fostering customer engagement.
- In the highly competitive food and restaurant industry, a strong marketing game plan, focusing on improving brand visibility and addressing consumer preferences, is crucial for success, as Bob Evans Farms prepares for its partnership with Colle McVoy.
