Adidas surpasses all expectations in the final analysis
Adidas' extraordinary performance continues to astound, surpassing its revised expectations yet again. The DAX-listed giant chalked up an impressive operative earnings of 1.34 billion euros, an impressive leap from the previously anticipated 1.2 billion euros. This mighty stride saw a whopping improvement in the operating result, as announced by Adidas in Herzogenaurach.
CEO Bjørn Gulden had recently predicted an operating result of 1.2 billion euros, but the revenue numbers shattered that prediction, increasing by 11% to an impressive 23.7 billion euros. Not just that, the company observed unforeseen operating profits in the fourth quarter amounting to 57 million euros. A stark contrast to the whopping 377 million euros loss registered a year ago during the same quarter. The gross margin also witnessed a significant boost of 5.2 percentage points, jumping up to a robust 49.8% in the final quarter.
Gulden expressed satisfaction with Adidas' development during the fourth quarter and the full year, despite acknowledging that there's still a lot to accomplish. Regardless of this "very positive development," he announced that Adidas is set to embark on another journey of double-digit growth under his leadership once more.
In fact, Adidas will unveil its precise performance figures for the year and issue a preliminary forecast for 2025 on March 5. With such burgeoning potential, Adidas is eyeing opportunities to increase its market share in all influential markets across the globe.
According to recent enrichment data, Adidas is aiming to garner double-digit growth by leveraging the momentum of its brand in 2024, and dreams of making substantial progress towards its 10% margin target by 2026 [1][2][3][4]. The company also anticipates publishing its final financial results for 2024 and issuing financial guidance for 2025 on March 5, 2025 [1][2][5].
Adidas surpassed its expected quarterly earnings, with operating profits of 57 million euros in the fourth quarter, significantly improving from the previous year's loss. Analysts will closely watch Adidas's quarterly figures when it reveals its complete performance for the year and provides a preliminary forecast for 2025 on March 5.
