1xBet and Paris Saint-Germain Prolong Agreement for an Additional 3 Seasons
1xBet Extends Partnership with Paris Saint-Germain for Three More Seasons
Paris Saint-Germain (PSG) and world-famous betting company 1xBet have announced the extension of their successful partnership for the next three seasons. This collaboration, which began in 2018, has been instrumental in strengthening both parties' global entry.
PSG, France's most successful sports club, boasts a global fan base exceeding 500 million. With a combined social media following of over 230 million, the club's influence is undeniable. The partnership between the two entities has further solidified PSG's position in world football.
1xBet, with 18 years of experience in the betting and gambling industry, has expanded its customer base due to this partnership. The company's official website and app are available in 70 languages, catering to a diverse global audience.
The partnership includes the creation of joint content for PSG's social networks and other digital platforms. Key PSG talents like Randal Kolo Muani and Xavi Simons, who are actively involved in ongoing promotions and activations related to the club, will continue to be featured in 1xBet's activities.
1xBet will also engage legendary players of the French club, offering unique experiences for fans and 1xBet partners. The global betting company's logo will continue to be featured on LED boards and 3D carpets at the international level.
Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, expressed delight at the extended partnership. Heaselgrave stated, "We are thrilled to continue our partnership with 1xBet. Their strategic importance, stability, and mutual trust reflect positively on our brand."
1xPartners, an affiliate program launched in 2016, has attracted over 500,000 participants from around the world. Regarded as one of the best affiliate programs in the industry, 1xPartners has received prestigious honours from IGA, SiGMA Awards, and SBC Awards.
Founded in 1970, PSG has grown into a multi-sport institution, excelling in men's and women's football, handball, judo, and Esports. The club has collaborated with global brands like Jordan and has official partnerships with popular sports brands and organizations such as Barcelona FC, the Italian Serie A, FIBA, Volleyball World, CAF, Billie Jean King Cup, and more.
In 2024, PSG inaugurated the Paris Saint-Germain Campus, a state-of-the-art facility for athlete development and performance. The club achieved a historic season in 2024/2025, with major success both on the national and international level, culminating in their first UEFA Champions League victory in 2025.
This extended partnership between 1xBet and PSG promises exciting times ahead for both parties, as they continue to grow and innovate in their respective fields.
